Diamond 4Cs

The Four Cs - Evaluating Diamond Quality
When selecting the perfect diamond, there are four different components to consider: cut, color, carat and clarity — otherwise known as the Four Cs of diamond quality. These four characteristics interact to create an optimal result of beauty and value. Even changing just one of these aspects can dramatically affect the diamond’s visual appearance and price.
Each of the Four Cs has its own level of importance to the wearer and owner of the diamond. Size is most important to some while others may favor clarity. At Itha, we place a strong emphasis on the cut of a diamond, as it has a direct impact on how the diamond sparkles.